Mineral Powder Foundations

Beauty Without Cruelty Pure Mineral Foundation Powder is an incredibly easy to use loose powder ideal for all skin types, and especially sensitive, oily and acne prone skin. The powder adheres to naturally occurring oils rather than moisture which means it does not cause dryness, but instead leaves skin feeling soft and smooth. The powder finds its way into fine lines creating a smoother natural looking complexion, whilst sitting lightly on the surface for flawless coverage. Foundation Powder provides shine control whilst retaining a healthy-looking glow. The powder is non-comedogenic and contains only pure minerals, free from Talc and Titanium Dioxide.

Loose powder offers greater versatility for application and is neatly held in a twist close container with a puff that prevents powder seepage. The powder can be used to build colour with the puff provided or a cosmetic powder brush. Mix with water or light moisturiser to make a liquid foundation. It can be used for blush and eye shadow too. For a perfect match try mixing shades together or overlaying one and another! The foundation creates a great finish, but of course is also a great base for other products such as setting powder!

How to choose

As a rule of thumb warm skin tones suit a peach or yellow based powder whilst cool skin tones suit a pinky based powder. If you’re not sure, look at the veins on the underside of your wrist. Blue veins indicate a cool undertone, whilst greenish veins indicate warm. However, hair colour can also affect the best shade for you. Hold the powder under your chin and compare the shade. One shade darker than your under-chin shade is fine. The powders can be mixed or overlaid for finer personalisation.

How to Use

After cleansing and moisturising the skin ensuring a clean dry base, apply concealer to small blemishes and under eyes. The powder can be applied with the puff supplied, a damp cosmetic pad for denser colour or a powder brush. The Beauty Without Cruelty Compact Mineral Powder Brush is ideal as the flat cut allows maximum effective application. The density of the powder brush will affect the application density.

Complete one side of the face first. In good light swirl a small amount of powder onto your selected applicator, and start applying the powder with short patting motions, pressing the powder gently onto your skin. This ensures maximum adherence. It works well to start on the forehead and work down to the chin and just under the jawline to avoid a tide line. Keep pressing the powder onto the skin until the desired effect is achieved. It’s worth spending a little time on this before matching the other side. Avoid putting powder just under the eye area as this can look unnaturally cakey. Finish your make up as you prefer – its fine to use a setting powder over the top as well as blusher for definition.

• Suitable for all skin types especially sensitive, oily and acne prone skin
• Creates a super soft smooth appearance
• Mixable and versatile
• Talc and Titanium Dioxide free
• Economical and long lasting - on skin and shelf life
• Easy to apply
• Puff included with twist close pot