Ultimate Natural Liquid Foundation fortifies skin with a list of nourishing ingredients including Pentavitin for lasting deep hydration even under the driest conditions, jojoba and vitamin E to maintain the skin's elasticity and reduce the appearance of fine lines and wrinkles. Rice bran wax also creates a smoother application and finish. Buildable coverage allows you to customize your look from light to full coverage. Plus, Ultimate Natural Liquid Foundation is packaged in a sleek, hygienic pump, allowing for more control and less waste of product.